Rob Pritchard, MCIM

Director
Rob is responsible for setting up benchmark-it.co.uk and will be lead analyst on European and Global telecoms players.

Rob has most recently been leading the Market & Competitive Analysis team at WorldCom International where he was involved with developing a customer-focused strategy based on his market and competitor research, sizing and analysis work. Part of the analysis performed involved the benchmarking by key performance indicators of various competitors against WorldCom International’s capabilities.

Prior to joining WorldCom, Rob worked at BT for over 8 years, where he held a variety of roles which involved him with the development and implementation of BT’s international strategy.

Rob was in the first wave of accredited Chartered Marketers and is a member of the Society of Competitive Intelligence Professionals.